GovInnovate Brief

Adopting a mobile-first policy: why it shouldn’t be just an afterthought

Posted by GovInnovate Team on 26-Apr-2016 09:07:51

Taking a customer-centric approach to government services requires deep insights into how citizens are engaging with your agency. You’ll most likely find that a vast majority of citizens are connecting with you through their smartphones.

The below image demonstrates the proliferation of internet searches when comparing desktop to mobile, and clearly they are leading all other searches, with 80% of people using their smartphone.

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Topics: mobile first policy, responsive email template, mobile friendly website, responsive web design

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